All-Media Reporter Xiao Qingsong, Special Correspondent Gao Yufeng

Stepping into Haiyue (Hubei) Electrical Co., Ltd., one is greeted by a modern, spacious, and towering production workshop where laser cutting machines operate continuously, rapidly churning out small components; along the nearly 300-meter-long electrostatic powder-coating line, various parts undergo fully automated powder spraying; and sophisticated robotic arms rotate, twist, and flexibly bend sheet-metal components—every corner exudes a vibrant, bustling production atmosphere.

Ningbo Haiyue Electrical Appliance Manufacturing Co., Ltd. is a national-level high-tech enterprise and a leading player in the smart electrical equipment industry. Based in Ningbo, Zhejiang Province, this pioneering manufacturer of intelligent electrical equipment has long been planning to expand into the central region and extend its reach across the central and western markets. So why did the company choose Xiaochang?

“By combining thorough on-the-ground assessment with rigorous scientific evaluation, we ultimately selected Xiaochang,” said the company’s head. A comprehensive, data-driven evaluation and comparison were conducted across 16 key performance indicators, including land costs, investment intensity, transportation accessibility, climatic conditions, and the business environment. During the on-site assessment phase, the county government proactively compiled a detailed service checklist addressing the concerns of potential investors, which ultimately secured the project for Xiaochang.

The process of project construction, commissioning, and development has confirmed that choosing Xiaochang was the optimal choice.

“It took only 30 days from project matchmaking to contract signing, just 29 days from signing to groundbreaking, and a mere 11 months from construction commencement to production launch,” remarked Haiyue (Hubei) Electrical Co., Ltd. “Standard land allocation,” “start construction immediately upon land acquisition,” “simultaneous issuance of five permits”... The company’s project procedures are fully handled on its behalf, service processes are continuously optimized, and construction proceeds with zero interference. Whenever challenges arise, they are promptly coordinated and resolved with the utmost urgency, ensuring that Haiyue (Hubei) Electrical Co., Ltd.’s project construction and commissioning have proceeded smoothly every step of the way.

The company boasts a complete set of CNC production lines and testing equipment for power-generation equipment, has implemented IN3 digital management software and systems, and utilizes AGV-guided transport routes to move materials, thereby rapidly integrating digital technologies into both manufacturing and management processes. According to the company’s leadership, “We are currently expanding our market presence along the Belt and Road Initiative, producing high- and low-voltage switchgear for projects in countries such as India and Zimbabwe, with a robust order book. We are well-positioned to further ramp up capacity in response to market demand. Over the next three to five years, we anticipate annual output of 15,000 units (sets) of smart power equipment.”

The rapid growth of Haiyue (Hubei) Electric Co., Ltd. is inseparable from Xiaochang’s robust industrial ecosystem.

In its industrial planning, Xiaochang has vigorously developed a cluster for motor and electrical equipment manufacturing. A number of leading enterprises, including Huiyang Electrical Appliances and Anlans Electrical, are enjoying robust growth, thereby establishing a relatively complete upstream–downstream industrial chain support system. From the supply of basic raw materials and the processing of core components to product assembly, testing, and sales, every link in the value chain is underpinned by collaborative efforts among local specialized firms, laying a solid foundation for Haiyue Electrical to integrate into the local industrial ecosystem, effectively reduce corporate costs, and achieve efficient production.

“The company enjoys a close and seamless collaboration with Haiyue Electric,” said the head of Hengsheng Cable Company. The company manufactures copper wires as supporting components for Haiyue Electric and can also customize cables in a wide range of specifications to meet specific customer requirements. “During the construction of our project, all high- and low-voltage switchgear were procured from Haiyue Electric,” added the head of Dinghong Equipment Company.

Since Haiyue Electric settled in Xiaochang, the local investment promotion team has been invited on multiple occasions to attend the annual conference and trade shows of the Ningbo Electrical and Mechanical Industry Association, as well as to participate in reception and site-visit activities for upstream and downstream enterprises. These initiatives have enabled the Xiaochang investment promotion team to promptly capture a wealth of high-quality investment leads. Building on the “Haiyue Speed” as a model, subsequent matchmaking and negotiation efforts have successfully attracted a number of Zhejiang-based companies—including Weihang CNC and Cunfu Technology—to invest in Xiaochang, thereby injecting strong momentum into the county’s accelerated development of a 10-billion-yuan mechanical and electronic industry.